Inventronics introduced an updated logo in conjunction with our announcement of the acquisition of OSRAM Digital Systems Eurasia business earlier in 2023. The visual refresh reflects the powerful combination of both companies and represents an exciting new chapter for Inventronics.
The process to introduce the updated logo has been ongoing, and we will begin rolling out the new logo on product labels and packaging.
Part 1: Logo Update Goes Beyond Visual Enjoyment
Embodies The Brand’s New Value Philosophy.
Scientific Zoning: More Concise and Clear Product Labeling
Compared to the existing product labels, we have rearranged the content of the new product labels to make it easier for our customers to identify and query the information that they need.
(Notice: This upgrade will be gradually implemented on future new products: Old product labels will only be updated with the logo, and the label section will no longer be updated).
（Schematic diagram of new product label partitioning）
（Comparison of product labels between new and existing versions）
The two kinds of product labels are displayed as above, and the actual label layout will be fine-tuned according to the product size. At the same time, we have also upgraded the logo for the box label, making the overall look clearer and more concise.
(Comparison of existing and new versions of box label stickers)
Technological Design: More Advanced Visual Effect for Outer Packaging
In addition to the updated logo, the outer packaging of the product also features a new auxiliary pattern from the new visual system, making the overall appearance more consistent with Inventronic’s new brand image.
(Comparison of existing and new versions of product packaging paper boxes)
Part 2: Quality Assurance After Logo Update
Appearance Changed While Maintaining High Quality
Due to changes in product-related logos (only for products formerly “Inventronics”), the first batch of products will be updated in January 2024. In the interim, you may receive products with old and new logo versions in the same batch order. However, the product quality and specifications of both versions are consistent so that you can use them confidently.
Part 3: Frequently Asked Questions
Inventronics Provides More Stability and Security
To avoid confusion regarding the product-related logo update, we have compiled the following explanations.
· Does changing the product logo affect certification?
IT DOES NOT. After communication, the agency authorized the use of the new logo without updating the certification in the report.
· Will changing the product logo affect the product’s selling price?
Since this update is part of our brand transformation, we’ve decided to absorb all costs. As a result, the overall price of the product remains unchanged.
· Will the availability of the old logo version be affected by the logo update?
We currently retain ownership of the old logo, so you can use our existing inventory as usual. We recommend following a “first-in, first-out” principle to ensure a natural transition between old and new logo products during the transition period.
· What do I need to know about the mixing of old and new batches?
During the transition period with old and new versions of product logos, we will update the logo patterns in batches based on finished product and label inventory. During this period, logos on packaging, product instructions, and power labels may become out of sync. Don’t worry if you receive a mix of products with old and new logos. There is no difference in the performance of the products if they have two different versions of the logo. In addition, warranty obligations for products with the old logo remain the same.
If you have any questions about this product logo change, you can contact your local sales representative directly, and we will be happy to answer any questions or concerns you have.
