The New Inventronics

Building a Brighter Future

Our logo is at the core of our brand, serving as an immediate and powerful symbol that represents what Inventronics stands for. It is more than just a graphic design element – it encapsulates the essence of who we are as a company and is an important component of our overall brand identity. As we introduce a new logo for Inventronics, it is our intention to reflect our core values of innovation and agility, while simultaneously recognizing and respecting the rich heritage of both Inventronics and OSRAM Digital Systems. The design of our new logo aims to capture this spirit, blending the future-forward outlook of Inventronics with the established prestige of OSRAM Digital Systems.

An essential feature of our new logo is the color orange, which stands as a unifying key element that brings the visual identity of OSRAM to Inventronics. This vibrant hue symbolizes energy, creativity, and passion, all attributes that are fundamental to our brand. It serves as a visual bridge between the two brands, merging the distinct identity of Inventronics with the long-standing legacy of OSRAM. The strategic use of this color in our logo, therefore, represents a powerful testament to our joint heritage and our shared commitment to innovation and excellence.

Furthermore, the new logo’s design includes a unique feature – a notch in the letter “i”. This notch is not a mere stylistic choice, but a symbol loaded with meaning. It represents a visionary light funnel, a symbol that conveys our innovative and imaginative mindset. This embodies the inventive spirit that has always been at the heart of Inventronics. Just as a light funnel channels light in a specific direction, we aim to channel our creativity and innovation towards developing groundbreaking solutions.

This combination of symbolism and design in the new Inventronics logo is intended to encapsulate the essence of our brand. It tells a story of our journey, from the proud heritage of OSRAM DS to the forward-thinking, agile mindset of Inventronics. With its bold, orange color and its unique, visionary light funnel design, our new logo stands as a beacon, signaling our commitment to innovation, agility, and a bright future. As we move forward, we are confident that our new logo will be a powerful representation of the Inventronics brand, underlining our dedication to creating innovative solutions and working in part with our customers to build a brighter future.